LightsOut 486 Report post Posted July 31, 2020 https://www.scoop.co.nz/stories/PO2007/S00354/gambling-ad-breached-code-with-use-of-language-associated-with-addiction.htm Use Of Language Associated With Addiction Monday, 27 July 2020, 3:09 pm Press Release: Advertising Standards Authority The TAB advertisements were two separate emails promoting various gambling options. Advertisement 1 was an email titled "Weekend Highlights" and promoted different sports and betting options available in the coming week. The Greyhound section of the advertisement says “Two meetings today to get your chasing fix.” Advertisement 2 was an email titled "Here is a Top Up Bonus offer specifically for you!" and was a personalised email that said “Simply make one deposit of $ or more into your TAB account.” The offer gave the customer a time period and then said “and we will load your account with a $50 Bonus Bet. How good?!” The Complainant was concerned the Advertisement 1 was socially irresponsible as the term “chasing fix” encouraged gambling in excess. The Complainant was concerned Advertisement 2 was misleading as the advertisement did not state the amount the customer needed to deposit to receive the Top Up Bonus and claimed the offer was specifically for the customer. Advertisement 1 was Upheld in relation to the use of the word “fix” and Not Upheld in relation to the use of the word “chasing.” The Complaints Board agreed “chasing” did not meet the threshold to condone or encourage harm in context with greyhound racing where the dogs chase a lure. Considering the use of the word “fix”, the Board said a common definition of a ‘fix’ is to temporarily satisfy an addiction and it can also be associated with simulating a ‘high’ or ‘rush’. The Board said linking gambling in any way with the language of addiction was a breach of the Gambling Advertising Code. Quote Share this post Link to post Share on other sites More sharing options...
meomy 971 Report post Posted July 31, 2020 Who was the complainant? Who were those on the Complaints Board who have heard this complaint? It helps to know the names of these "nameless" people who are involved to ensure transparency and that those involved are acting with integrity. puha 1 Quote Share this post Link to post Share on other sites More sharing options...
Sobeit 99 Report post Posted July 31, 2020 (edited) https://www.asa.co.nz/about-us/complaints-board-ascb-members/ No idea who the complainants were Edited July 31, 2020 by Sobeit Omission meomy 1 Quote Share this post Link to post Share on other sites More sharing options...
meomy 971 Report post Posted August 1, 2020 On 7/31/2020 at 3:31 PM, LightsOut said: https://www.scoop.co.nz/stories/PO2007/S00354/gambling-ad-breached-code-with-use-of-language-associated-with-addiction.htm Use Of Language Associated With Addiction Monday, 27 July 2020, 3:09 pm Press Release: Advertising Standards Authority The TAB advertisements were two separate emails promoting various gambling options. Advertisement 1 was an email titled "Weekend Highlights" and promoted different sports and betting options available in the coming week. The Greyhound section of the advertisement says “Two meetings today to get your chasing fix.” Advertisement 2 was an email titled "Here is a Top Up Bonus offer specifically for you!" and was a personalised email that said “Simply make one deposit of $ or more into your TAB account.” The offer gave the customer a time period and then said “and we will load your account with a $50 Bonus Bet. How good?!” The Complainant was concerned the Advertisement 1 was socially irresponsible as the term “chasing fix” encouraged gambling in excess. The Complainant was concerned Advertisement 2 was misleading as the advertisement did not state the amount the customer needed to deposit to receive the Top Up Bonus and claimed the offer was specifically for the customer. Advertisement 1 was Upheld in relation to the use of the word “fix” and Not Upheld in relation to the use of the word “chasing.” The Complaints Board agreed “chasing” did not meet the threshold to condone or encourage harm in context with greyhound racing where the dogs chase a lure. Considering the use of the word “fix”, the Board said a common definition of a ‘fix’ is to temporarily satisfy an addiction and it can also be associated with simulating a ‘high’ or ‘rush’. The Board said linking gambling in any way with the language of addiction was a breach of the Gambling Advertising Code. Does anyone which advertising agency was involved in this advert that's been complained about? Perhaps they could please explain how they came to writing the words they did. Meanwhile we know people out there who say they are off to get their "fix" with coffee, chocolate, lotto, scratchies... It's to the best of our knowledge a trendy informal comment. Quote Share this post Link to post Share on other sites More sharing options...
Sobeit 99 Report post Posted August 1, 2020 Are /were personalised promotional emails not the work of the TAB's numerous in-house marketers rather than an outside agency? meomy 1 Quote Share this post Link to post Share on other sites More sharing options...
