HORSEFABULOUS REPRESENTATIVE FOR SPEED SILKS THE REVOLUTIONARY NEW JOCKEY RACING COLOURS FOR ASIA/PACIFIC REGION

[MediaPA 15]

Having acquired the exclusive rights in the Asia/Pacific region for Speed Silks®, the most innovative, ground-breaking development in jockey race-day wear that takes competitive speed in Thoroughbred horseracing to a new high is something which former top Sydney based trainer Kerry Jordan is very excited about.

Jordan who trained such galloping greats as Innocent King, Hunter and Baryshnikov, is nowadays the co-proprietor of horsefabulous products and equipment.

horsefabulous has been granted the exclusive Australasian rights from Darby Racing Technology, the Amarillo, Texas based company responsible for producing Speed Silks® race-wear which are the ultimate in form-fitting and almost seamless race colours and helmet covers, pants (breeches) and boot sleeves.

Speed Silks® are made entirely of Aero Dimplex®, a state-of the-art speed sport fabric aerodynamically engineered to reduce drag.

According to Jordan, Matt Darby, the owner of Darby Racing Technology, LLC and the inventor of Speed Silks® asserts that aerodynamic drag has a much greater impact on the speed of the horse than the most people appreciate. The horse has to work much harder to overcome the wind resistance than it does to overcome the inertia of its own mass.

A jockey’s colours make a lot of noise during a race. That noise is the clothing flapping in the wind.

Every single flap pulls backwards on the jockey, and therefore, the horse.  It is called the ‘kite tail effect’.  The tail of a kite is designed to create drag and pull the bottom of the kite in a specific direction. That’s good for a kite but bad for a racehorse!

Speed Silks® colours, helmet covers, pants (breeches) and boot sleeves with the open knit dimpled, multi-layer structure of Aero Dimplex® are the only purpose-made horse racing colours specifically designed to breath and wick (transfer) moisture (sweat) from the inside to the outside of the garment where it can then dissipate through evaporation. What’s more Speed Silks® apparel, made entirely of Aero Dimplex® also has SPF 40 UV protection built right into the fabric.

During his accomplished horse training career Jordan operated a boutique 16 horse stable complex at Rosehill and produced a string of high-class gallopers.

During his accomplished horse training career  Jordan won numerous black type races with gallopers such asInnocent King, AJC Derby (Gr 1), STC Rosehill Guineas (Gr 1), VATC Eclipse Stakes (Gr 3), Hunter, AJC Metropolitan (Gr 1), NJC Newcastle Cup (Gr 2) and GCTC Hollindale Cup(Gr 2), Baryshnikov, VRC Australian Guineas (Gr 1) and VATC Sandown Guineas(Gr 2), Mountain Rule, QTC O’Shea Stakes(Gr 2), In The Event, QTC Grand Prix (Gr 2) and AJC Frank Packer Plate(Gr 3), Corndale, GCTC Hollindale Cup (Gr 2), Kenfair, BRC Sprint(Gr 3), Varino, NSW Tatt’s RC Tattersall’s Club Cup (L) and STC Christmas Stakes (L), Oomph, AJC P.J. Bell (L), STC Triscay Stakes (L), Atlantic Brave, AJC Brian Crowley Stakes (L), STC Winter Cup (L) with Webster’s Wish, two Wagga Wagga Cups (L) Greenback and Nobellotto, two QTC Eagle Farm Stakes (L) Nobellotto and Zatella, MVRC Tesio Stakes (Gr 3) Zatella, and HJC Hawkesbury Guineas (L) and Hawkesbury Cup (Gr 3) Nias and Mr Impose respectively.

Catherine Noonan, Kerry’s partner of 30 years and co-proprietor of horsefabulous products and equipment has extensive experience in accountancy, industrial negotiation and sales. Catherine brings a wealth of knowledge to the business.

Kerry and Catherine make a formidable combination determined to make Speed Silks® the most successful and popular jockey race-wear in the Asia/Pacific region.

horsefabulous has engaged New Zealand-based MediaPA to be their social media marketing agency for Australia, New Zealand, Hong Kong, Japan, Singapore and Malaysia.

Contact details:

+61 2 9613 3265 (Office) - +61 412 369 000 (Kerry mobile) - +61 412 389 000 (Catherine mobile) –info@horsefabulous.com.au - www.horsefabulous.com.au

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