They’ve got the mechanism...Pick6.
Before everyone gets up in arms, how about not just on a horse race, but sporting events as well included in the mix, try to draw the general public in. It could be as specific as how many sixes hit in a cricket match, what time or how many lengths a horse wins by, that sort of thing , to take lotto on. You could always just take a lucky dip . Get the general public by in, make it something they do weekly, just like lotto. Imagine the excitement of all those going live into the last event. Did I mention the 32 odd % takeout rate?
My 10c worth.