Industry must be in good shape

[Sighted 24]

Four nominations for the Herbie Dyke Stakes $300k at Te Rapa. Four nominations for the main race at Awapuni. First four shouldn't be too hard then!

[biff 2,158]

Matamata race noms are terrible also, thats a vote of confidence in the umming Ozzie and his mates in the Jackson St fort isn't it? I bet they are worried, NOT.........no one to answer to you see, the clowns in Thorndon don't get it, and John Allen is invisible, not that he has two clues either......does anyone at head office wear crocodile shoes?.........to match their tears.

[Trump 2,741]

Who is John Allen ?

[slam dunk 1,317]

Well in such good shape could someone tell me what happened to the "Love Racing Campaign" Advertising agencies were feeding well of it so please don't say its been canned.

New York tried it a year or so ago  http://therail.blogs.nytimes.com/2013/06/14/this-summer-new-york-loves-horse-racing/

whilst Western Australia is also doing something like it.

 

Racing and Wagering WA (RWWA) has beckoned people to look at thoroughbred horse racing in a different light with the launch of its 'For the Love of Racing' campaign.

Working with 303Lowe, RWWA has created a marketing first for the WA racing industry. A campaign solely promoting the sport of racing through the theatre, emotion and passion of the thoroughbred industry and those involved in it.

RWWA Executive Manager Marketing and Communications, Charlotte Mills, said For The Love of Racing is about showcasing all that is great about the racing industry.
"From the thoroughbred itself to those involved in putting on the show and their emotional connection to our animals, along with the excitement and unique entertainment offering that racing provides. It will be used as the key message to underpin further promotion and awareness of the broader racing industry to new audiences".

The campaign was created in consultation with the industry - informed by extensive internal workshops, surveys and research with RWWA members from the Thoroughbred industry.

"The learnings from the industry were clear, they wanted to celebrate the theatre of the sport, tell the stories and celebrate its heroes," said 303Lowe Head of Planning Derry Simpson. "Our goal was to create excitement around the industry in an authentic way - using it's people, animals and the sheer energy of the sport."

In addition to the overarching 'For the Love of Racing' campaign, which promotes the industry as a whole, RWWA has worked in conjunction with Perth Racing to develop a tailored television commercial and marketing material to promote the upcoming Spring Racing Carnival, which will be rolled out over the upcoming Spring season.

The photography and footage for the campaign was shot locally, with the support of many industry members and staff. RWWA and 303Lowe are grateful to all those who helped make this happen.

The campaign is running across TV, social and digital media, large format outdoor signage and a new website.

Harness and Greyhound racing will benefit from similar campaigns commencing next year.

[Huey 2,037]

5 minutes ago, slam dunk said:

Well in such good shape could someone tell me what happened to the "Love Racing Campaign" Advertising agencies were feeding well of it so please don't say its been canned.

New York tried it a year or so ago  http://therail.blogs.nytimes.com/2013/06/14/this-summer-new-york-loves-horse-racing/

whilst Western Australia is also doing something like it.

 

Racing and Wagering WA (RWWA) has beckoned people to look at thoroughbred horse racing in a different light with the launch of its 'For the Love of Racing' campaign.

Working with 303Lowe, RWWA has created a marketing first for the WA racing industry. A campaign solely promoting the sport of racing through the theatre, emotion and passion of the thoroughbred industry and those involved in it.

RWWA Executive Manager Marketing and Communications, Charlotte Mills, said For The Love of Racing is about showcasing all that is great about the racing industry.
"From the thoroughbred itself to those involved in putting on the show and their emotional connection to our animals, along with the excitement and unique entertainment offering that racing provides. It will be used as the key message to underpin further promotion and awareness of the broader racing industry to new audiences".

The campaign was created in consultation with the industry - informed by extensive internal workshops, surveys and research with RWWA members from the Thoroughbred industry.

"The learnings from the industry were clear, they wanted to celebrate the theatre of the sport, tell the stories and celebrate its heroes," said 303Lowe Head of Planning Derry Simpson. "Our goal was to create excitement around the industry in an authentic way - using it's people, animals and the sheer energy of the sport."

In addition to the overarching 'For the Love of Racing' campaign, which promotes the industry as a whole, RWWA has worked in conjunction with Perth Racing to develop a tailored television commercial and marketing material to promote the upcoming Spring Racing Carnival, which will be rolled out over the upcoming Spring season.

The photography and footage for the campaign was shot locally, with the support of many industry members and staff. RWWA and 303Lowe are grateful to all those who helped make this happen.

The campaign is running across TV, social and digital media, large format outdoor signage and a new website.

Harness and Greyhound racing will benefit from similar campaigns commencing next year.

Yet another copy of something happening in Aus.