The industry needs to look at things that it can do now to capture the nation's attention and create a vibrant, exciting form of entertainment with minimal expense.
Coverage on main stream TV Sport News with results and highlights of every Listed and Group race.
A live 1 or 2 hour TV racing show (free to view, main stream tv), either fortnightly or monthly. Listed and Group races programmed to be televised within a 1 to 1.5 hr time slot @ 2 venues with races 15mins apart (alternating venues), with form analyses and pre and post interviews (very much like they do with other sports like rugby and netball).
Benefits: This will get the NZ top horses to be common household names and then create a following – even the next generation, the kids – capture their interest, their imagination and their dreams now for the future.
After all, is racing not a sport of national interest?